British Airways
Outstanding Learning Design @ BA
One of the most iconic airlines in the world, aimed for the skies, to level-set, elevate and innovate, across their internal learning design landscape.
Industry
Aviation
Headquarters
West Drayton, London
Founded
1974
Company size
£19.3bn
Overview
A passionate in-house learning academy had the collective goal, of both accelerating their capability and output. To cater for a fast-paced and heavily regulated industry, they are backed by satellite and functionally-specific learning teams internally. They collectively required a fresh approach to design processes, practical capability and design culture.
Role
After some initial data gathering and analysis by the internal academy team, Two Circles were brought in to help shape the end product, which was instructed to include in-person sessions, practical application, digital-first assets and process redesign.
Challenge
The operation comes first - above all - including people development. A lack of consistency in how to handle this industry-specific barrier, coupled with no benchmark for a design process and the capabilities required to execute on that, meant that internal customers would suffer.
Our goal was clear; balance company-critical activities, with an evolved personal development approach.
Product
A series of in-person workshops designed to respect participants' time in their fast-paced business environment.
These working sessions focus on hands-on, workshop-style engagement - no lectures - allowing participants to dive into real-world challenges and solutions within the first few minutes and throughout the sessions, so they can immediately apply this back into their roles.
The program was structured into three key areas: Workshop #1: Relationship Management, Workshop #2: Design and Deployment, and Workshop #3: First Iteration.
Participants also gained access to a wealth of resources, available before, during and after the workshops, for ongoing reference and support, created in collaboration with the wider in-house academy.
This experience offers the opportunity for teams to explore and share valuable insights, gain product design specific skills, all whilst working to a unified process, in support of their specific business goals.